New Drop: “The Daytona” Collection Is Here

Some builds are more than restoration projects — they’re statements. Sean Kana’s 1989 Eliminator 19′ Daytona is exactly that. Fully restored and converted from an outboard to a jet drive powered by a 489 cubic inch Big Block Chevy, every detail on this boat was done right. No shortcuts. No compromises.

We put that same attention to detail into the apparel. The Daytona Collection features a graphic of Sean’s legendary tunnel hull, screen printed in-house at Russell’s Print Shop right here in the USA. Each piece is cured so the vibrant artwork holds up under the intense summer sun — no cracking, no fading, no matter how many river days you put on it.

The collection includes men’s black and white tees, men’s black and white tanks, and a women’s black racerback tank. All screen printed in the USA, all built for life on the Colorado River.

This one’s for the tunnel hull culture. For the people who know what a 489 Big Block sounds like when it comes off the water. This is your new favorite river gear.